design house concept store

Modular steel feature
clothing rails with
concrete block bases.

the design house (TDH) is a culturally empowered, creatively driven retail space concept located in the heart of DIFC. The store aims to create a platform and community presenting an ever-evolving shopping experience through special events, workshops, performances hosted by creatives from all fields.

Custom No.9 worked alongside the team to develop and produce feature steel clothing rails that would showcase the collections of their emerging in a unique and immersive way. Modular in form, each rail was hand bended, and placed inside custom shaped concrete blocks.